About 2017-11-15T02:41:06+00:00

Who is Tom Casano?

I grew up on Long Island, New York and I live in Manhattan, New York City with my wife and daughter.  I work full-time as an SEO consultant, digital marketer, and I run an SEO agency, Sure Oak.

I built my first website when I was 13 (in 1997).  I studied Philosophy at Providence College and spent 10 years trading in the stock market.  In 2013 I started working on SEO for Life Coach Spotter and the rest is history.


Founder of Sure Oak SEO


Full-Time SEO Consulting and Agency-Level Work


Speaker Presentations on Strategy & Tactics

Core Competencies

  • Link-Earning
  • Outreach
  • Keyword Research, Grouping, and Mapping
  • On-page Optimization
  • Technical Site Audits
  • Strategy
  • Content Planning
  • Content Marketing
  • Digital PR

Early Days

I grew up in the suburbs of Long Island, New York, a 3rd-generation Italian.  I went to public school and excelled in sports.  I studied Philosophy at Providence College and spent a lot of time reading and learning from ancient philosophers.  After graduating from college, I went off to work on Wall Street, day trading at a proprietary equities firm in Manhattan.  In 2013 I started digital marketing for LifeCoachSpotter.com where I learned SEO from the ground up.

Struggles and a Breakout

I struggled with SEO for Life Coach Spotter for years, trying every tactic the so-called “experts” had recommended.  When I finally “figured it out”, I knew I had to share my own expertise to drive results for other businesses who were struggling with their own SEO.  Most of what experts advise drives little to no impact.  There are only 3 areas to focus on to drive impact for your site’s SEO:  links, optimization, and content.  That’s it.  I spent years banging my head against the wall so that now you don’t have to.  It’s both fun and profitable to get monthly recurring traffic back to your business’s website.


Today I serve a number of clients through my SEO agency Sure Oak.  We work with clients from around the world and I am lucky to have a passionate and dedicated team to work with who is well-versed in SEO, content-marketing, technical development, outreach, and more.  I am forever grateful to the amazing team at Sure Oak.